Back to Press Releases Crimson Announces the Crimson Concierge Service for Partner Marketing Program leverages social networking tools to increase revenues Los Altos, Calif. - March 10, 2009 - Crimson Consulting Group, a management consulting firm focused on marketing, announces the Crimson Concierge Service for partner marketing. This service, currently in use with two major Crimson clients, is focused on developing and nurturing a partner ecosystem. The objective of the service is to enable channel partners to work more effectively with each other and the vendor, to increase revenues. “Some clients want to completely outsource this service to drive down costs. Other clients want Crimson’s help to establish an internal concierge service, and manage the cost reductions on their own,” explains Crimson Partner, Dylan Charles. “Either way, we are bringing best practices that enable channel partners to sell more effectively, without increasing costs.” Charles adds “The first time we rolled this out, we helped one of our clients: Increase channel revenues over $200M in a single year, Increase their volume of marketing programs from 40 per year to over 4,000 Reduce their operational cost from over $800 to under $200 per program Keep their fixed costs virtually unchanged, the results are quite amazing.” The Crimson Concierge Service profiles, matches and connects (via social networking) a global group of Partners. The service manages the planning, execution, management and reporting of: Co-development, funding and execution of demand generation programs, Partner business plan creation, Consultative guidance on brand usage, partner program benefits, offerings, promotions, etc., Partner-to-Partner enablement via social tools, Revenue creation through connecting Partners and our client on opportunities Since 1991, Crimson Consulting Group (www.crimson-consulting.com) has provided marketing strategy and implementation consulting services to some of the most successful companies in the world. Our clients include Adobe, Cisco, eBay, Hitachi, HP, IBM, Intel, Microsoft, Oracle, SAP, Seagate and Symantec. Crimson Consulting Group has offices in Silicon Valley, San Francisco and Research Triangle Park, North Carolina. For more information: Maura McNulty Mediahook 650 804-4456 maura_mcnulty@yahoo.com