Researched and Implemented Global Product Launch Framework Crimson developed a strategy for a global product re-launch for a leading software companies’ software distribution Website and marketplace. CHALLENGES The client needed to be more globally aware with its product launches The current strategy was not addressing the cultural needs of the market SOLUTIONS Crimson analyzed country specific requirements, prioritized and recommended countries for a sequenced rollout, segmenting those in emerging and established markets We researched, identified and recommended requirements for localization We assessed high-level business cases by country for internationalization and localization of the marketplace, and supported our client in the development of go-to-market planning frameworks and content RESULTS Crimson managed communications and built consensus within the various involved groups to ensure that the strategy was in-line, and the product framework was available for launch in a timely manner The program launch globally on-time and on-budget, and immediately paid dividends in client satisfaction and engagement

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