Cross-industry Customer Satisfaction Study and Action Plan Crimson conducted a cross-industry study benchmarking our client’s customer satisfaction levels relative to their primary competitor. CHALLENGES Our client was experiencing a drop in adoption rates on a key product line. They attributed this to competitive incursion They needed to identify change motivators within their client base to increase their market share SOLUTIONS Crimson conducted primary research among key technology decision makers to understand how the products in the category compared and where the relative strengths and weaknesses lay Crimson examined customer satisfaction across a wide variety of parameters to attain a qualitative as well as a quantitive view RESULTS Crimson provided a comprehensive deliverable, outlining possible courses of action to help our client achieve results The Crimson deliverable included a market-facing document that our client used to promote their new messaging

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