Conducted Global Partner Market Research to Enable Increased Engagement A major enterprise technology vendor needed to better understand their ISV partner ecosystem in two main global markets - North America and the European Union. CHALLENGES Crimson's client was a global leader, but did not have a good grasp of the intracacies of region-specific needs in two of their major markets The ISV channel was critical to their success, but had not been prioritized within the organization SOLUTIONS Crimson provided a comprehensive study utilizing the 'Crimson ISV Ecosystem Capx Model,' an analytical process that yields coverage and investment recommendations into a specific partner category Crimson used a combination of online panel interviews and telephone interviews to identify key influence partners in the ISV category in order to gauge their fit with client’s strategy and their programmatic support needs RESULTS Crimson’s ability to swiftly execute online and telephone interviews in various countries in the North American and EU regions was critical to the success of the project The projected created an increased level of understanding and engagement in the client's global focus areas

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